Dec102021
SEO

10 Crucial Benefits Of SEO That Will Set Your Business Apart From Your Competition

SEO

Ask a random selection of business owners and CEOs how SEO could benefit their businesses, and amazingly some of them will ask you “What is SEO?”. Many others are likely to give you a reply along the lines of “It helps you get noticed on Google”. It is somewhat alarming to realise that only a minority would be able to give you a more comprehensive answer, and even fewer would be able to list several benefits of SEO.

That last point is worth considering because it is the case that, whilst SEO is certainly a means of improving your rankings on Google and other search engines, there is a lot more SEO can do for your business. So much so that, if you continue reading, you will discover no fewer than ten of those benefits that your business could accrue thanks to SEO.

SEO Benefit #1 – Improves Local Search Engine Rankings: An obvious one, but it still needs to be listed, and as the #1 benefit of SEO. Ranking high on Google can transform the success and profitability of your business due to the increased traffic it generates.

SEO Benefit #2 – More People Become Aware Of Your Business: It is a big problem if people have not even heard of your business. That can change when SEO helps you rank because you will appear for lots of local searches and thus the awareness of your business will increase.

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Aug72021
Web Design How To Decide If It Is Time To Redesign Your Website

How To Decide If It Is Time To Redesign Your Website

Web Design

In the world we live in, where the internet plays an ever-increasing role with each day that passes, any business that does not have a website is allowing its competition to have a huge advantage over it. Now, if you are reading this and thinking, ‘My business is not at risk, it has a website’, you might want to take a pause for a further thought and ask yourself, ‘Is my website performing as I want it to?’

Unless the answer to that question is a resounding ‘Yes!’, then it might be time to consider giving your website an overhaul with a complete redesign. At Tribeca Media we have clients come to us each day, and when we ask them a series of questions to establish how well their website is performing, they soon realise that they have been losing ground, and more importantly, revenue, as it is failing in many ways.

Now, this is not the fault of the website, just as it is not the fault of a car that is not maintained properly and then breaks down. The difference here is that while a well-maintained car might last up to 20 years, a website is often past its prime performance within just 2 years of it going live. How can you tell? Well, ask the following questions of your website and the answers will confirm whether a redesign is necessary or not.

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Feb252021
Digital Marketing How To Decide If It Is Time To Redesign Your Website

3 Consumer Expectations That Must Influence How Every Business Interacts Online

Digital Marketing

The core objectives of many digital marketing campaigns often relate to a business’s brand. This can either be to create a new brand from scratch or to boost a brand that has been in the doldrums. The success of digital marketing campaigns which focus on branding will be heavily influenced by their ability to meet the expectations of online consumers who are exposed to that campaign.

The way individuals use the internet, and their expectations of it, have changed greatly as the internet has evolved. From just sending emails, we have moved through the period where video became popular (and remains so) and now we are at a stage where the internet can influence, impact, and assist in just about every aspect of our lives.

That fact means that today’s online consumers expect a lot more from those businesses they interact with online. This leads us to the inescapable fact that any business which is pursuing an online promotion and using digital marketing to boost its brand must provide its online audience with what its behaviours are telling us what they want.

To simplify this we have identified three distinct expectations that internet consumers demand which can also heavily influence how well a business can market its brand online to them.

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Jan72021
Digital Marketing Best Pay Per Click Marketing Tools

Best Pay Per Click Marketing Tools

Digital Marketing

For any business that wants to get almost instant traffic to its website, the use of pay Per Click (PPC) advertising is one of the most recommended ways of doing so. There are countless platforms on which you can advertise, although Facebook, SEO, Google and Bing are where the majority of advertisers head for.

Before you head off and start paying for ads, it is crucial that you carry out research beforehand, In particular, you need to assess what your competition is doing if they are running PPC ads. From this, you can learn what keywords to use, what bids per click to make and also get some great ideas for your ad copy.

All of this is virtually impossible to do manually so pay per click software is needed. There are plenty of them available, but we are going to focus on 7 of the best.

SEMrush

If you know which keywords that you want to target, you can use SEM Rush to discover and analyse what the completion for those keywords is doing with their PPC campaign. For each competitor that SEM Rush highlights you can establish what other keywords they are targeting and how their ads are written. For those that want to do SEO alongside their paid marketing, SEM rush also provides details of those that are ranking organically for specific keywords.

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Oct282020
SEO

15 Recently Published Stats That Prove Local SEO Is Essential For Business Websites

SEO

If you own or run a local business, doubtless you will have heard arguments for and against instigating a local SEO campaign. Those against tend to be those who have tried to make local SEO work in the past and failed. The reason they failed with local SEO is normally for one of two main reasons.

The first is they tried to do all the SEO work themselves and became overwhelmed, if not confused, with what they were meant to do to improve their website’s rankings. The second is they tried to do it on the cheap and thus did not employ a professional SEO agency, but instead a keen amateur freelancer, for example.

For those that argue for local SEO, it is more than likely that they did hire an SEO agency whose experts have been able to get that business’s website to the first page of Google, and possibly into one of the top three positions on page #1. As well as the real experiences of businesses seeing their website rankings improve through local SEO, there are lots of other statistics and data that show local SEO works and is essential for local businesses with websites. Here are fifteen of them.

Local SEO Stat #1 – The percentage of all searches on Google with local intent is 46% meaning almost half of all searches are for local information or businesses.

Local SEO Stat #2 – Almost all (97% to be precise) of all the information which people discover about local businesses comes from their online research.

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