Google Ads

Google Ads & Pay-Per-Click Online Marketing

Accelerate your business growth with Tribeca Media’s top-notch Google Ads management services in Perth, Western Australia. Our certified professionals create tailored PPC campaigns, ensuring optimal targeting, budget management, and conversion tracking to maximise your return on investment. Experience the power of data-driven strategies and unlock new opportunities for your business with our dedicated Google Ads experts.

Unless you have a unique product or service that no other business in Perth, WA, sells or promotes, you likely have local competition. To counter this, there are many ways in which you can give your business a competitive advantage over them, and one of the most effective is to use Google Ads as a key part of your digital marketing strategy.

There are undoubtedly many business owners reading this that already know that; however, what stops them from going live with a Google Ads campaign is they are unsure how to. That is perfectly understandable because, although individual Google ads might appear small and relatively simple, once you start trying to create them, you soon realise that it takes considerable expertise and specifically the type of expertise that exists at Tribeca Media.

Call us today on (08) 6102 1175

Precision Targeting, Maximum Results

We should probably add at the end of that subtitle the words “if done correctly” because the sad fact is so many businesses try Google Ads without knowing what they are doing and thus see little or no return on that investment. However, that will not happen to you if Tribeca Media takes care of your Google Ads management. If we do, here are some of the advantages Google Ads has for your business.

Provided all the prerequisite research and planning have been done, you can have a Google Ad up and running almost immediately. A Google Ad, once created, could go live within minutes, and you genuinely could start to see traffic landing on your website within the hour.

Drive Conversions with Expert PPC Campaigns

Within any niche, there will be certain keywords that are extremely competitive and even with the best SEO taking place, it may take considerable time and effort to rank for them. Some businesses might give up on them, but for yours, that is where Google Ads could come into play. Many of your competitors will not be using Google Ads, so we can set them up for the difficult keywords to rank for using SEO and gain traffic from them.

You Can Switch Ads On And Off At Will

Whereas some forms of marketing and advertising are one-offs or must be maintained continually, Google Ads provides far more flexibility. For instance, if you have an ad that is so successful that you are struggling to cope with all the extra traffic, prospects, and customers it generates, we switch it off temporarily. Once you are ready, we will switch it back on again.

You Can Target Geographically

A huge benefit to local businesses especially is that Google Ads can target only those people searching within a specified geographical area, including Perth, WA. Otherwise, it can be by any other state, city, town, or county, pending on how narrow a geographical area you wish to target your ads.

You Are In Complete Control Of What You Spend

There is a misconception that Google ads are only for the ‘big fish’ that have endless budgets for marketing. That is not true. Google Ads can be used within any budget, so regardless of whether you have $5, $50, $500, or $5,000 to spend per day,  your campaign can be set up accordingly so you never spend more than your business comfortably afford.

Your Key to Success with Google Ads

Tribeca Media have a team of Google Ads experts who have the skills and experience to take a Google Ads campaign from the first goal being set through to its successful completion and beyond if the client wishes to keep their ads running. We start with an initial consultation to hear from you what you wish to achieve from your ads, who your competitors are, and what you believe your budget might be.

From that, we do comprehensive research using the tools and expertise that we have. That research will identify significant opportunities for keywords and bidding strategies. It will also give us some insights into what ad copy works best. Following our research, we will plan your campaign, set it up, test it to ensure it is working and then monitor it.

From the data we analyse, we will tweak the ad using A/B testing to continually improve them, leading to you gaining the most traffic for the least cost per click. This can be an ongoing process with the aim of continual improvement of your Google Ads performance. With each small improvement we make, your return on your investment increases, your advantage over your competitors extends, and the positive impact of Google ads on your business grows.

Tribeca Media’s Google Ads team is waiting to hear from you, so please enter your details on our Contact Us page, and we will be in touch as soon as possible. Call us today on (08) 6102 1175

Pay Per Click Marketing Tools

For any business that wants to get almost instant traffic to its website, the use of pay-per-click (PPC) advertising is one of the most recommended ways of doing so. There are countless platforms on which you can advertise, although Facebook, SEO, Google and Bing are where the majority of advertisers head for.

Before you head off and start paying for ads, it is crucial that you carry out research beforehand, In particular, you need to assess what your competition is doing if they are running PPC ads. From this, you can learn what keywords to use, what bids per click to make and also get some great ideas for your ad copy.

All of this is virtually impossible to do manually so pay per click software is needed. There are plenty of them available, but we are going to focus on 7 of the best.

SEMrush

If you know which keywords that you want to target, you can use SEM Rush to discover and analyse what the completion for those keywords is doing with their PPC campaign. For each competitor that SEM Rush highlights you can establish what other keywords they are targeting and how their ads are written. For those that want to do SEO alongside their paid marketing, SEM rush also provides details of those that are ranking organically for specific keywords.

SpyFu

SpyFU is an excellent PPC research tool if you want to look at the history of your competitor’s advertising going back several years. For any of your competitors, SpyFU will show each of their ads, what keywords they are bidding on, where those bids are placing them on Google, and it will show variations of each ad they are running if they are doing an A/B test, for example.

Keyword Spy

The name of this PPC research tool more or less tells you what it does. The specifics are that it will allow you to discover your competition’s PPC strategies as they relate to the keywords they use, the cost per click they are paying and how well those ads are positioned. It also highlights what your expected ROI will be on each keyword so that you can pinpoint the most valuable ones.

iSpionage

This brilliantly named PPC research tool has a low monthly cost, so it is great for those on limited budgets. Its features enable you to spy on your competitors’ best keywords, see what they are paying for clicks and their total ad budget. In effect, you are literally looking over the shoulder of your completion and seeing exactly how they are creating their PPC campaigns, including the ad copy they use.

Keyword Competitor

This is another PPC tool that has a very low monthly cost, so it is ideal for those new to PPC research who do not want to spend too much, to begin with. It provides you with daily updates on the positions of your competitions’ keywords and alerts you if they are gaining any kind of advantage over you.

Adthena

Another great name for a paid ads tool that was previously known as Adgooroo. It provides several research features and has options to analyse data within specific industries. Its analysis is detailed and covers the keywords of your competition, their ad spend, ad copy, and ad impressions to name but a few. Much of the information is provided in easy to follow charts and graphs which are colour coded to identify each competitor.

The Search Monitor

This PPC ads tool is more likely to be used by larger companies and corporations given its cost, but for that, you gain access to highly detailed and precise data from this tool’s impressive ad monitoring functions which can measure at least 1,200 different data points It will also be especially useful for those businesses that do affiliate marketing as it can provide insights into PPC ads being used by other affiliate marketers.

 

Call us today on (08) 6102 1175