Web Design

Revolutionise your digital presence with Tribeca Media’s cutting-edge web design services in Perth, Western Australia.

Our creative designers and website developers craft visually stunning, responsive, and user-friendly websites that reflect your brand’s unique identity.

With a focus on delivering exceptional user experiences and seamless functionality, we ensure your website captivates your audience and leaves a lasting impression.

Call us today on (08) 6102 1175

Bespoke Web Design for a Lasting Impression

Regardless of the size of your business, where it is located in Perth, WA,  or which specific business sector it is in, the reality of our modern world is that you must have a website. More than that, you must have a web design that presents a positive image of your company and persuades those who visit it to remain and ultimately become paying clients or customers due to that experience.

Sadly, the reality for many businesses is quite the opposite, given that they have a website that does none of the above. If you are reading this and thinking, “Actually, our website does none of the above”, or if you are a new business that is yet to launch a website, then the good news is that thanks to Tribeca Media’s web designers, you could soon have a website you will be proud of, and which provides huge advantages for your business.

Transform Your Digital Footprint

Given the tools and software that are available today, the fact is that just about anyone who can operate a keyboard and a mouse could cobble together what might be described as a website and publish it online. However, the simple truth is that it is unlikely to achieve anything.

This indicates that having a website is completely pointless if you want it to produce results for a business, as a business’s website needs to perform several functions.

All of these functions, and more accurately, the effectiveness of these functions, will primarily be down to the skills and expertise of the web designer who created them.

For a business website, it is always more desirable if the website’s creation is undertaken by a web design agency with an entire team working on making that site look and perform at an exceptional level. The reason why this is key is that web design impacts many things when any visitors land on it, and these include:

It is not enough to have just one or two of these correct within the web design; it is imperative to have all of them correct. If any one of these is not positive, it undoes any benefits accrued from those which are. This is why having a web design company such as the team at Tribeca Media to plan, design, build and launch your new website could be one of the most positive decisions you have ever made for your business.

Engaging Experiences, Unforgettable Results

At Tribeca Media, you have a web design agency that builds websites ticking all the boxes in the requirements discussed in the previous section. To achieve that, our web designers follow a process that ensures the finished website achieves everything it was designed to do. Here is that process.

Consult

First, we will discuss with you what your hopes and goals are for your website. Whilst you might not be a web designer yourself, that does not mean that your ideas and suggestions will not play a big role in us designing your website. Once we have agreed on the end goal, we will then start the planning stage.

Plan and Design

We put plan and design together as they work hand in hand as our web designers flesh out more of the specifics relating to your website. Within planning and designing, we will decide and agree upon graphics, fonts, colours, content, branding, navigation, sales copy, calls to action and much of the functionality behind the scenes when a website is live online.

Build

Next, Tribeca Media’s team of web design experts will undertake the task of taking all the agreed ideas and making them real. This will involve our individual experts, each contributing their skills and experience. These include our copywriters, our coders and programmers, our graphics experts, and our content writers.

Launch and Optimise

Once we have your website created, we will thoroughly test it to make sure everything looks as it should and functions as it should. If so, we will launch it for you and then monitor it to assess its performance. As part of this final process, where we can identify aspects of the web design that could be improved or optimised further, our web design team will make those changes.

Redesigning Your Current Website

How To Decide If It Is Time To Redesign Your Website

In the world we live in, where the internet plays an ever-increasing role with each day that passes, any business that does not have a website is allowing its competition to have a huge advantage over it. Now, if you are reading this and thinking, ‘My business is not at risk, it has a website’, you might want to take a pause for a further thought and ask yourself, ‘Is my website performing as I want it to?’

Unless the answer to that question is a resounding ‘Yes!’, then it might be time to consider giving your website an overhaul with a complete redesign. At Tribeca Media we have clients come to us each day, and when we ask them a series of questions to establish how well their website is performing, they soon realise that they have been losing ground, and more importantly, revenue, as it is failing in many ways.

Now, this is not the fault of the website, just as it is not the fault of a car that is not maintained properly and then breaks down. The difference here is that while a well-maintained car might last up to 20 years, a website is often past its prime performance within just 2 years of it going live. How can you tell? Well, ask the following questions of your website and the answers will confirm whether a redesign is necessary or not.

#1: Does It Look Dated And Of Another Era?

Such is the speed at which the internet evolves, we are often talking about months instead of years, in terms of how long it takes for something online to become ‘past its sell-by date’. As for websites, not only do the visual design elements change rapidly, but the functionality of them quickly evolves.

If you look at websites that were built at the turn of the century, at the time they were seen as groundbreaking, but today, they seem like relics from the past. As for your website, if you look at it and then compare it with websites that have recently been launched or redesigned, especially within your niche, then you will soon be able to tell if it is fast becoming dated and in need of a redesign.

#2: Does Your Website Analytics Show Visitors Are Leaving Your Website Quicker Than Before?

One of the most obvious signs that a website is losing its lustre is when your website statistics and data show that when visitors land on your website, they are spending less time on it, or worse, they are clicking away immediately. Not only does this mean its effectiveness is waning, possibly due to outdated imagery, old content, or simply that it looks like an old, tired website, but it has a detrimental impact on the number of sales your website is likely to create.

#3: Has Its Search Engine Rankings Begun To Fall?

Even if your SEO is generally good, another tell-tale sign that a website is slowly but surely diminishing in its usefulness, is when its rankings on search engines such as Google start to fall. There can be many reasons for this but the points we made about visitor behaviours in the previous section are certainly going to cause Google to recalculate where your website ranks when it sees visitors click away and spend less time on your website.

Also, if you have not updated your website recently, with new content, for example, then Google will take the view that users coming to your website are not going to be seeing or reading new, quality content so again they will tend to push down your rankings. In addition, other website owners who granted you the opportunity to have backlinks from their website to yours may take them down when they see your website is aging and less appealing to their followers.

#4: Have Conversions On Your Website Dropped Significantly?

One huge clue that your website is in need of a major redesign is when the conversion rate on it falls significantly. For each business, what constitutes a conversion might differ with some websites designed to generate sales and others where a conversion is simply visitors contacting the business for further information, a quotation, or a call back.

Regardless of what a conversion means for your business, if that number is falling, the prime suspect is your website, especially if its conversion rates when it was a new website were at a satisfactory level. Bear in mind, conversions are a key part of your sales funnel, and if they are diminishing then so are your customer numbers, your revenue, and ultimately, your profits.

#5: Have You Seen And Heard Negative Comments About Your Website?

Many of Tribeca Media’s clients tell us that the final nail in the coffin of their old website was an increasing number of prospects and customers who were making negative comments about it. That feedback will often range from complaints that they found the website difficult to navigate, that the information on it was out of date, or simply that they found it unappealing and thus presented a poor image of the business. What does your website say about you?

Benefits To Your Business Of A New, Redesigned Website

Whilst many of Tribeca Media’s clients come to us having answered one or more of those questions as ‘Yes’, (for some it is all 5!), meaning their website is in need of a redesign, they then want to know what the benefits would be of having a redesigned website. This is perfectly understandable, as it is one thing to know what is going wrong and what the remedy is, but you will also want to know what the advantages of having a redesigned website are, so here they are.

Improved Website Functionality

With any website redesign, the programming and coding is updated to the latest versions and the plugins required for the many functions on your website are now the current versions. This not only makes your website operate better, and load faster, but it also improves the user experience for visitors.

Website Security Is Enhanced

One major concern for older websites is that their security is out of date, and as such, the website is more at risk of being hacked. The consequences of this can range from the inconvenience of it being down for an hour or two, to the data of all your customers being stolen. A redesigned website will have the latest and most robust security to minimise any risk.

It Better Supports Your Online Marketing

Hopefully, you are marketing your business online, using some of the many online marketing channels that are available to you such as paid ads, social media, and email marketing, for example. With a redesigned website those marketing efforts are supported far better than if the traffic created is being sent to an old, jaded website with zero appeal.

Branding & Trust In Your Company Improves

A business’s image in the eyes of others might not be everything online, but it does count. If you have a redesigned website, people notice it, and rather than complain and think negatively about your business they are more likely to be impressed to the point of recommending to others that they visit it.

Google Boosts Your Search Engine Rankings

You will recall all the reasons we gave for Google lowering your ranking due to your website aging, well the exact opposite is true if your website is redesigned and up to date. Visitors will spend longer on the site, other website owners will happily add backlinks to your website, and if all the on-site SEO is in place, which it should be on a redesigned website, all of which ticks the right boxes when Google is calculating your search engine ranking.

Conversion Rates Improve

One of the primary goals of a redesigned website is to improve conversion rates, which invariably it will do. This will mean different actions on different websites with respect to the specific business model, but whether it is more on-site purchases, requests for call backs or simply entering an email address, they all improve with a new website.

You Move Ahead Of Your Competition

Every business has competition, especially if it is operating at a local level. Any advantage you can gain over those competitors is critical to outperforming them, and one of the most effective ways of doing so is having a new, redesigned website that makes theirs look like it was built by an amateur in their spare time.

You Have An Uplift In Revenue And Profits

The ultimate benefit of having a new, redesigned website is that with all of the above benefits coming to fruition, the number of prospects increases as they like what they see on your websites. As such, they are more likely to become paying customers which obviously increases your revenue, and profits.

Website Redesigns By Tribeca Media

You have many choices as to how you have your website redesigned, but please do not leave it to amateurs. Your website is a critical part of your business and its redesign should only be placed in the hands of professionals.

At Tribeca Media our dedicated team of experienced programmers, coders, graphic designers copywriters, and content writers know what it takes to transform a website from a dull, underperforming one, into something that can literally take your business to the next level of success.

If you would like to find out more about how Tribeca Media can create your new, redesigned website, or have any questions about us redesigning your website, contact us today.

Why Great Web Design Works

Why Great Web Design Can Stop People Leaving Your Website

When web designers create websites, especially those for a business, one of the most important objectives of the design is to ensure that when visitors land on the website, they remain there for some time. Given that attention spans online can be minuscule, getting someone to remain even for 10 seconds or more is a challenge. However, that challenge can be met by great web design facilitated by professional web designers.

It is often the case that a business owner who has an awesome product or service to offer and does so at a highly competitive price gets frustrated when their website fails to generate the number of sales and subsequent revenue they are expecting. It is almost certain that the reason they are not getting results is that website visitors are leaving their website before they have been exposed to the fantastic offers that are within it.

Several website deficiencies could be to blame, and so we have taken some of them and outlined proven fixes for them. Some are easier than others, and it might be the case that a web designer is required to instigate a redesign of the failing website.

Problem: Aged Design – If you don’t invest in digital marketing and you have had the same website for 5 years or more, even now its design is likely to be looking somewhat outdated.

Solution: An Updated Website Design – The only real solution is to have a new website designed for your business with the latest web design features.

Problem: Autoplay Videos – Most online users totally HATE autoplay videos and will click away almost instantly after one starts playing.

Solution: Make All Videos On Your Website Click To Play – This will give visitors a choice as to whether to play videos and those who do are more likely to watch the entire video.

Problem: Website Looks Poor On Mobile – With more people accessing the internet via mobiles than desktops and laptops, websites that do not load properly or look weird on mobile displays will be abandoned by visitors.

Solution: Make Your Website Suitable For All Devices – This may not require an entire redesign and hopefully a few adjustments to your website’s coding and plugins can render it fully responsive.

Problem: Reading The Website’s Content Is Challenging – If visitors struggle to read fonts that are akin to calligraphy or there are huge blocks of text, they will go elsewhere to find content.

Solution: Change Fonts And Text Layout – Use simple, clear fonts, and break the text down into smaller blocks that make reading them less challenging.

Problem: Too Many Ads – Ads of all kinds tend to be a turnoff, and if your website is plastered with them, there is little chance of visitors staying for long.

Solution: Limit Or Remove Ads – This is nothing more difficult than going through your website and removing ads, especially the pop-up ones.

Problem: Menu Structure Is Confusing – Menus that have seemingly endless levels, overcomplicated navigation, and a website structure that follows zero logic will guarantee confused visitors who leave quickly.

Solution: Make Your Website Easy To Navigate – This will entail a degree of restructuring for your website, plus creating a new menu system that is easy to understand for everyone who visits the website.

Website Navigation Tips

Much of the advice that web designers impart to their clients relates to user experience. With user experience (UX) playing such a prominent role in Google’s ranking algorithm, it is essential that your business’s website has optimised UX if it has any chance of improving its search engine rankings. In addition, without a great UX, those visiting your website will not stay long, nor take any desired actions.

Thankfully, many ways exist to ensure the UX that your website offers is excellent, and prime amongst them is the navigation. Having optimal navigation is essential on websites, as not enabling visitors to move easily between your website pages means poor UX for them.

Imagine driving into a strange city where numerous roadblocks are preventing easy travel, and the street signs are non-existent. You will not have many good words to say about it and likely leave quickly. That analogy is replicated on lots of poorly designed websites that have poor or non-existent navigation.

So, if you want to maximise the UX offered by your website, it requires the best possible navigation. Outlined below are 10 tips that, if followed when your website is being designed, will ensure visitors can navigate easily within it, and enjoy the great user experience that every well-designed website should provide.

Create Navigation Menus Using A Sitemap: Best practice when designing a website and its navigation menus is to use a sitemap. This can be done freehand, using mind map software, or a spreadsheet.

Give Each Of Your Pages A Priority Level: Your website should have a hierarchy that identifies which pages are the most important, especially within your sales funnel. Those with the greatest importance should be on the top menu.

Do Not Reinvent The Wheel: Your navigation should not be groundbreaking. In other words, stick to web design conventions regarding menu layout and their use, to avoid confusing visitors.

Use A Sticky Menu That Appears On Every Page: Also known as a “floating” menu, this is the best practice of having the menu appear on every occasion a visitor lands on any page of your website.

Keep Your Menu Items To A Minimum: The key to great website navigation is simplicity, so it is always preferable if you limit the number of items that appear in each menu and sub-menu.

Include A Search Option: To give visitors a quicker, and arguably easier way to find something on your website, include a search option so they can look for information and click through to it directly.

Clearly Label Each Menu Item: Each menu item’s label should have no ambiguity as to where it will take a visitor if clicked. Use one or two words at most and if necessary use sub-categories.

Include A Link To Your Homepage In Your Logo: Every page should display a homepage button so that users can return there when they wish to. In addition, best practice states that your logo should be linked to your homepage too.

Identify What Page The Visitor Is On: The opposite of our city analogy earlier on, means you should signpost every page so that each time a visitor lands on one, they know what the page is and what it is about.

Enable Navigation From Each Page To Every Other Page: Finally, your menu should be set up in such a way that it is possible to navigate from any page on your website to every other page on your website within a couple of clicks.

Next Steps

If you are excited about having a new website designed for your business, then the next step is to leave your details on our Contact Us page. One of Tribeca Media’s web design team will soon respond and discuss with you how best we can help create a website that will help your business thrive. Call us today on (08) 6102 1175