Feb252021
Digital Marketing How To Decide If It Is Time To Redesign Your Website

3 Consumer Expectations That Must Influence How Every Business Interacts Online

Digital Marketing

The core objectives of many digital marketing campaigns often relate to a business’s brand. This can either be to create a new brand from scratch or to boost a brand that has been in the doldrums. The success of digital marketing campaigns which focus on branding will be heavily influenced by their ability to meet the expectations of online consumers who are exposed to that campaign.

The way individuals use the internet, and their expectations of it, have changed greatly as the internet has evolved. From just sending emails, we have moved through the period where video became popular (and remains so) and now we are at a stage where the internet can influence, impact, and assist in just about every aspect of our lives.

That fact means that today’s online consumers expect a lot more from those businesses they interact with online. This leads us to the inescapable fact that any business which is pursuing an online promotion and using digital marketing to boost its brand must provide its online audience with what its behaviours are telling us what they want.

To simplify this we have identified three distinct expectations that internet consumers demand which can also heavily influence how well a business can market its brand online to them.

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Apr182020
SEO 7 Ways To Ensure Your Domain Name Helps Rather Than Hinders Your SEO

7 Ways To Ensure Your Domain Name Helps Rather Than Hinders Your SEO

SEO

You may have heard the question, “What’s in a name?”. Well, when it comes to websites and where they rank in Google, their name, or to be more precise, their domain name, can mean a lot. This stems firstly from the fact that when Google is placing importance upon where a keyword related to a website is located, at the top of that hierarchy is the domain name. This means if your domain name exactly matches a keyword, it goes a long way to improving your rankings.

Of course, this should not mean that you should drop everything and try to find a domain that exactly matches your main keyword. Why? Well, unless you are lucky or looking for a domain within a very narrow niche, it is more than likely that the domain you are seeking has already been taken. That does not mean they all are, but finding an exact match domain is a lot more difficult than it has ever been.

Whether you can find an exact match domain or not, there are additional ways you can ensure your domain name helps your rankings rather than hinders them. These come from many years of research done by SEO experts and also from some of the advice that Google has published. So, here are seven tips on choosing the optimal domain name.

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Dec42019
Web Design

How Your Checkout Page’s Design Influences Buyer Behaviour

Web Design

For many businesses which operate online, the website that they hire web designers to create enables sales directly from that website. These are usually called eCommerce websites. although not every website which facilitates sales are necessarily owned and run as an eCommerce business. Many non-eCommerce businesses have sales transactions such as those that are selling digital products.

If we assume that a business has high quality and desirable products for sale, then we can consider how the website they are being sold from influences whether visitors to that website decide to purchase or not. We say that because the best-designed website online is going to struggle to sell products nobody wants or that are patently sub-standard.

As for those websites promoting quality products, then one of the most important pages within that website is going to be the checkout page. It is when on the checkout page that many sales are won, but more crucially they can also be lost there too. So, what you want is a checkout page that does the former, and below are several design features that can have that positive influence that veers customers towards buying.

Have Bold, Simple Calls To Action

The less thought and effort required on a checkout page to make a purchase the better. This is why all calls to action that are there, such as “Add To Basket”, or “Click To Purchase” should leave no room for doubt. They should also be very prominent and have coloured buttons which leave no doubt as to what customers must click.

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Aug222019
Web Design

7 Clear Indications That Your Business Website Needs A Redesign

Web Design

There comes a point when most business owners start looking for web designers because there are more signs than ever that their current website has passed the point of no return. By that we mean that it has got to a stage where several deficiencies are either being measured or worse, being seen by all who land on that website.

Another scenario that exists is a business owner will be oblivious to the problems that are befalling their website, and this can occur for several reasons. Worst of them all, they spend no time whatsoever monitoring their website or measuring its performance and simply let it fall into decline. It is also possible that a business owner has little knowledge of their web design, and they are not identifying issues because they do not know what to look for.

For that first scenario, we will be honest and say there is little we can do for a business owner who does not care. However, for those business owners who do care, but are unaware of what constitutes website deficiencies, we are going to help them by highlighting seven of the most common and why a new website design is the only solution.

Indicator #1 – Your Website Does Not Display Properly On Mobile Devices

A website that is not mobile-friendly is akin to having a black and white TV set. In other words, no one wants them and thus no visitor is going to remain on a website if they cannot see and use it properly on their mobile phone.

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Jul82018
Digital Marketing

7 Reasons You Should Attend Digital Marketing Conferences

Digital Marketing

One of the benefits of the internet, and recently a necessity during the Covid pandemic, is that it provides the ability to have meetings and conferences online, and that includes those where the subject being discussed is digital marketing

Before, during, and after the pandemic there have been countless digital marketing contracts agreed upon, planning meetings held, and performance discussions held on platforms like Zoom, Whereby, and Microsoft Teams.

There have also been numerous digital marketing training courses, seminars and conferences held online, all of which we are sure were positive experiences for attendees. However, we hope you will agree that being able to meet others face-to-face, especially those with similar interests as you, such as digital marketing,  is by far the best way to experience these events.

Now that most countries are moving past Covid and returning to some degree of normality, the option of holding conferences in person has become a possibility again. For this reason, we want to emphasise to anyone pondering whether to attend a digital marketing conference, why it can be so beneficial. Better than that, we are going to give you not one, but seven reasons why that is so.

Meet Influencers And Experts In Person: For many, the #1 benefit of attending live digital marketing conferences is the chance to meet some of the big hitters in their industry and have the extremely rare opportunity to seek their advice, help, support, and wisdom first hand and face to face.

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