How To Decide If It Is Time To Redesign Your Website

In the world we live in, where the internet plays an ever-increasing role with each day that passes, any business that does not have a website is allowing its competition to have a huge advantage over it. Now, if you are reading this and thinking, ‘My business is not at risk, it has a website’, you might want to take a pause for a further thought and ask yourself, ‘Is my website performing as I want it to?’

Unless the answer to that question is a resounding ‘Yes!’, then it might be time to consider giving your website an overhaul with a complete redesign. At Tribeca Media we have clients come to us each day, and when we ask them a series of questions to establish how well their website is performing, they soon realise that they have been losing ground, and more importantly, revenue, as it is failing in many ways.

Now, this is not the fault of the website, just as it is not the fault of a car that is not maintained properly and then breaks down. The difference here is that while a well-maintained car might last up to 20 years, a website is often past its prime performance within just 2 years of it going live. How can you tell? Well, ask the following questions of your website and the answers will confirm whether a redesign is necessary or not.

#1: Does It Look Dated And Of Another Era?

Such is the speed at which the internet evolves, we are often talking about months instead of years, in terms of how long it takes for something online to become ‘past its sell-by date’. As for websites, not only do the visual design elements change rapidly, but the functionality of them quickly evolves.

If you look at websites that were built at the turn of the century, at the time they were seen as groundbreaking, but today, they seem like relics from the past. As for your website, if you look at it and then compare it with websites that have recently been launched or redesigned, especially within your niche, then you will soon be able to tell if it is fast becoming dated and in need of a redesign.

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Best Pay Per Click Marketing Tools

For any business that wants to get almost instant traffic to its website, the use of pay Per Click (PPC) advertising is one of the most recommended ways of doing so. There are countless platforms on which you can advertise, although Facebook, Google and Bing are where the majority of advertisers head for.

Before you head off and start paying for ads, it is crucial that you carry out research beforehand, In particular, you need to assess what your competition is doing if they are running PPC ads. From this, you can learn what keywords to use, what bids per click to make and also get some great ideas for your ad copy.

All of this is virtually impossible to do manually so pay per click software is needed. There are plenty of them available, but we are going to focus on 7 of the best.

SEMrush

If you know which keywords that you want to target, you can use SEM Rush to discover and analyse what the completion for those keywords is doing with their PPC campaign. For each competitor that SEM Rush highlights you can establish what other keywords they are targeting and how their ads are written. For those that want to do SEO alongside their paid marketing, SEM rush also provides details of those that are ranking organically for specific keywords.

SpyFu

SpyFU is an excellent PPC research tool if you want to look at the history of your competitor’s advertising going back several years. For any of your competitors, SpyFU will show each of their ads, what keywords they are bidding on, where those bids are placing them on Google, and it will show variations of each ad they are running if they are doing an A/B test, for example.

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