Nov22023
Digital Marketing What is a Digital Marketing Agency?

What is a Digital Marketing Agency?

Digital Marketing

In the dynamic and ever-evolving world of business, one thing is clear: if you’re not online, you’re missing out. The digital landscape is where today’s customers are found, engaged, and retained. However, navigating this realm isn’t as simple as setting up a website or running a few Facebook ads. That’s where a digital marketing agency comes into play, and not just any agency, but one with a legacy of 25+ years of digital marketing & design excellence—Tribeca Media.

The Digital Frontier: More Than Just Pixels and Data

Imagine you’re a ship captain embarking on a journey to discover uncharted territories. The digital world is your ocean, your business is the ship, and your customers? They’re the treasure waiting to be discovered. But the sea is filled with rival pirates, towering waves, and treacherous storms. In this scenario, Tribeca Media is your seasoned, reliable crew, well-versed in navigating these waters. Based in Perth, Western Australia, and serving the entire Australian market, we’ve been helping businesses discover their full potential in this digital ocean.

A Multifaceted Approach

You see, digital marketing isn’t just one thing; it’s a symphony of elements, each playing a critical role in attracting and retaining customers. At Tribeca Media, our services range from SEO and Google ad management to web design and website development. We’re the musicians, carefully orchestrating each element to create a harmonious experience for your target audience.

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Jun222023
SEO What are the Best SEO Tools?

What are the Best SEO Tools?

SEO

In the vast and intricate world of digital marketing, SEO tools are the navigational aids guiding businesses through the uncharted waters of search engine optimization.

At Tribeca Media, Perth’s premier digital marketing and design agency, we understand the importance of these tools in unlocking the full potential of your online presence. But with an ocean of options available, how do you choose the best SEO tools for your business? Let’s dive in and explore.

The Essentials of SEO Tools

SEO tools provide critical insights into how your website is performing, where it can improve, and how it stacks up against competitors. They help in keyword research, tracking search rankings, identifying backlink opportunities, and analyzing website performance. The right tools can be the difference between sailing smoothly towards the top of search engine results and being lost in the depths of digital obscurity.

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Nov222022
Web Design

10 Ways To Ensure Navigation On Your Business Website Enhances User Experience

Web Design

Much of the advice that web designers impart to their clients relates to user experience. With user experience (UX) playing such a prominent role in Google’s ranking algorithm, it is essential that your business’s website has optimised UX if it has any chance of improving its search engine rankings. In addition, without a great UX, those visiting your website will not stay long, nor take any desired actions.

Thankfully, many ways exist to ensure the UX that your website offers is excellent, and prime amongst them is the navigation. Having optimal navigation is essential on websites, as not enabling visitors to move easily between your website pages means poor UX for them.

Imagine driving into a strange city where numerous roadblocks are preventing easy travel, and the street signs are non-existent. You will not have many good words to say about it and likely leave quickly. That analogy is replicated on lots of poorly designed websites that have poor or non-existent navigation.

So, if you want to maximise the UX offered by your website, it requires the best possible navigation. Outlined below are 10 tips that, if followed when your website is being designed, will ensure visitors can navigate easily within it, and enjoy the great user experience that every well-designed website should provide.

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Jul272022
SEO 7 SEO Questions Every Website Owner Should be Answering Yes To

7 SEO Questions Every Website Owner Should be Answering Yes To

SEO

If you were to speak to any SEO specialist to ask them whether your current SEO is effective or not, they would almost certainly go through a process of checking a series of optimisations that should be made as part of an SEO campaign. The ones they are likely to focus on most are the on-site optimisations for the simple reason that, as these occur on a website you presumably control, then they are easiest to put right if necessary.

How each SEO specialist would carry out the checks may differ, with some using a checklist, others may have software and tools, and some may simply ask you a series of questions. Many business owners find the latter option the easiest as it is a case of simply answering “Yes” or “No” to the questions being asked. As such here are 7 core SEO questions to which you should be able to answer “Yes” if your website is properly optimised.

Do All The Internal Links Within Your Website Work?

Whilst external backlinks get talked about the most in SEO, that should not diminish the power and importance of internal links within your website. However, for that power to be realised, all your internal links must be working. Any that do not is a black mark when Google crawls your website, so regularly check that all your internal links are working.

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Apr32022
Digital Marketing GOOGLE ADS

7 Ways To Optimise Your Business Blog For Better Search Engine Rankings

Digital Marketing

Whenever you seek advice about SEO and how to get your website ranking higher on Google, you will find that certain recommendations are always forthcoming. The reason they are is simply that, through experience and the testing and analysis they conduct, SEO agencies and consultants see patterns emerge of what does and what does not help search engine rankings.

One of those aforementioned recommendations will relate to content and specifically about the blog which is part of a business’s website. We should point out at this juncture that if your website does not have a blog, then you most certainly should add one.

As for those who already have a blog but are perhaps not yet satisfied with how it is performing or the ranking your website is achieving, we are going to try to resolve those issues for you. Outlined below are seven proven ways of optimising blogs so that they boost the rankings of the websites they belong to. These are steps that SEO agencies use to boost their own blogs and rankings, so you can be sure that they are effective.

Ensure You Know What Audience You Are Targeting

One of the biggest mistakes businesses make with blogs is that they create generic content that they hope will appeal to everyone. Not only is that impossible but also ineffective when it comes to visitor engagement and rankings. Instead, think about who your ideal target audience is and create content specifically geared towards their likes, wants, and needs.

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