The use of digital marketing in its many forms by businesses may have several objectives, but one which is usually uppermost is the goal of attracting and sending traffic to a business’s website. Once traffic lands on a business’s website, that business has total control over what visitors see, what they read, what they hear,…
When web designers create websites, especially those for a business, one of the most important objectives of the design is to ensure that when visitors land on the website, they remain there for some time. Given that attention spans online can be minuscule, getting someone to remain even for 10 seconds or more is a…
You may have heard the question, “What’s in a name?”. Well, when it comes to websites and where they rank in Google, their name, or to be more precise, their domain name, can mean a lot. This stems firstly from the fact that when Google is placing importance upon where a keyword related to a…
For many businesses which operate online, the website that they hire web designers to create enables sales directly from that website. These are usually called eCommerce websites. although not every website which facilitates sales are necessarily owned and run as an eCommerce business. Many non-eCommerce businesses have sales transactions such as those that are selling…
There comes a point when most business owners start looking for web designers because there are more signs than ever that their current website has passed the point of no return. By that we mean that it has got to a stage where several deficiencies are either being measured or worse, being seen by all…
One of the benefits of the internet, and recently a necessity during the Covid pandemic, is that it provides the ability to have meetings and conferences online, and that includes those where the subject being discussed is digital marketing Before, during, and after the pandemic there have been countless digital marketing contracts agreed upon, planning…