You may have heard the question, “What’s in a name?”. Well, when it comes to websites and where they rank in Google, their name, or to be more precise, their domain name, can mean a lot. This stems firstly from the fact that when Google is placing importance upon where a keyword related to a website is located, at the top of that hierarchy is the domain name. This means if your domain name exactly matches a keyword, it goes a long way to improving your rankings.
Of course, this should not mean that you should drop everything and try to find a domain that exactly matches your main keyword. Why? Well, unless you are lucky or looking for a domain within a very narrow niche, it is more than likely that the domain you are seeking has already been taken. That does not mean they all are, but finding an exact match domain is a lot more difficult than it has ever been.
Whether you can find an exact match domain or not, there are additional ways you can ensure your domain name helps your rankings rather than hinders them. These come from many years of research done by SEO experts and also from some of the advice that Google has published. So, here are seven tips on choosing the optimal domain name.